Art of the Envelope

The Art of the Envelope awards are held every year to showcase creative envelope concepts and design.

Art of the Envelope 2005

We experienced an explosive increase in quality and quantity this year. The number of entries almost doubled, with the creative talent surpassing the best from previous years.

The Candida Art of the Envelope Awards in conjunction with principal sponsor New Zealand Post, and sponsors Apple Computer, Marketing Association, Moore Gallagher, and PalmOne.

Presenting the winning entries for 2005.

Sealed Envelope


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Comments by judges included:

"Links beautifully with the undersea theme".
"Tactile, Mysterious, Wonderful, Creative, Very Different".
"Great use of materials. Encourages interaction with recipients. An outstanding entry".

GOLD AWARD WINNER
1st in Category - 'Future Now'

Designer:
Rob Dileva,
Dileva Design, Wellington

Postal Rate
NZ Post within NZ:

Volume Post Category: VP2 Large.
Minimum quantity: 1000
Postal rate ea: 47.33 cents excl. GST.

 
'Madagascar' Freight Box


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Comment from judges included:
"Bold design. Striking Colours. Stands Out".
"High involvement factor".
"Multi-purpose. Intriguing. Much more than just an envelope".

SILVER AWARD WINNER
1st in Category - '45 cent Classic'

Designers:
Stacey Roper & Suzanne Winterflood,
Lavender*, Auckland

Postal Rate
NZ Post within NZ:

Volume Post Category: VP2 M.
Minimum quantity: 1000
Postal rate ea: 32.22 cents excl. GST.

 
Internal Memo


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Comment by the judges included:
"Creative use of envelope to create a buzz in cluttered market".
"Good alignment/integration with wide campaign".
"Creates and stimulates interest".
"Simple and highly effective. Very personalised approach".

1st in Category - 'Mailed Masterpieces'

Designers:
Wayne Pick & Kim Pick,
Tequila, Auckland

Postal Rate
NZ Post within NZ:

Volume Post Category: VP2 M.
Minimum quantity: 1000
Postal rate ea: 32.22 cents excl. GST.

 
Cafe Zip


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Comment by the judges included:
"Dramatic and different".
"Creative use of material".
"Simple message".
"Excellent delivery".

1st in Category - 'Redefine & Redesign'

Designers:
Duncan Wilson & Ben Chandler,
Lavender*, Auckland

Postal Rate
NZ Post within NZ:

Volume Post Category: Packet Post.
Minimum quantity: N/A
Postal rate ea: $3.50 GST included.

 
Cameras


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Comment by the judges included:
"Well thought through idea".
"Very clever".
"A creative piece of lateral thinking".

Highly Commended 'Future Now'

Designers:
J James Liggins, Auckland

Postal Rate
NZ Post within NZ:

Volume Post Category: Packet Post.
Minimum quantity: N/A
Postal rate ea: $3.50 GST included.

 
Hazardous


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Comment by the judges included:
"An innovative and well thought out campaign".
"Fantastic idea".

Highly Commended 'Future Now'  

Designers:
Karen Maurice O'Leary,
Whybin TBWA, Auckland

Postal Rate
NZ Post within NZ:

Volume Post Category: VP2 M.
Minimum quantity: 1000
Postal rate ea: 32.22 cents excl. GST.

 
Animal Attraction


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Comment by the judges included:
"A truly engaging piece of DM".
"Brilliant - Instant visual appeal".
"Good strategic linkages".

Highly Commended 'Future Now'

Designer:
Jeremy Burton,
Trio Group Ltd, Auckland

Postal Rate
NZ Post within NZ:

Volume Post Category: Packet Post.
Minimum quantity: N/A
Postal rate ea: $3.50 GST included.

 
Stretch Your Dollar


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Comments by the Judges:
"Fun Idea!".
"Good synergy between the medium and the message".
"Instant appeal".

Highly Commended 'Future Now'

Designer:
Terry Brumby,
Allied Domecque Creative, Auckland

Postal Rate
NZ Post within NZ:

Volume Post Category: Packet Post.
Minimum quantity: N/A
Postal rate ea: $3.50 GST included.

 
King Kong


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Comments by the Judges:
"Peels away years of pre-conception about what an envelope should be!".
"Fun, innovative, and gets the message across".

Highly Commended 'Refine and Redesign'

Designer:
Jim Thomas,
Clemenger BBDO, Wellington

Postal Rate
NZ Post within NZ:
Courier Post
Minimum quantity: N/A
Postal rate ea: $6.10 GST included.

 
Westpac


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Comments by the Judges:
"Although extremely simple, I can see how this larger window increases the likelihood of the key message getting through".

Highly Commended 'Mailed Masterpieces'

Designer:
Abha Chandra,
Techniche Westpac, Auckland

Postal Rate
NZ Post within NZ:

Volume Post Category: VP2 M.
Minimum quantity: 1000
Postal rate ea: 32.22 cents excl. GST

 
Dunlop


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Comments by the Judges:
"Simple".
"Very Clear".
"A touch of humour".
"Clear message".

Highly Commended 'Future Now'

Designer:
Jim Thomas,
Clemenger BBDO, Wellington

Postal Rate
NZ Post within NZ:

Volume Post Category: VP2 M.
Minimum quantity: 1000
Postal rate ea: 32.22 cents excl. GST

 
Freedom Tag


click on an image to enlarge

Comments by the Judges:
"Nice Idea, especially with the notion of creating an additional use for the envelope".
"Simple, highly effective, and useful design".
"Gets its message across".

Highly Commended '45 cent Classic'

Designer:
Ben Barnes,
WOW Rapp Collins, Auckland

Postal Rate
NZ Post within NZ:

Volume Post Category: VP2 M.
Minimum quantity: 1000
Postal rate ea: 32.22 cents excl. GST

 
Drink one less a day


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Comments by the Judges:
"Yes, this has impact".
"Simple and highly targeted message".
"Nice use of colours".

Highly Commended 'Mailed Masterpieces'

Designer:
Anna Jones,
Consumers Institute, Wellington

Postal Rate
NZ Post within NZ:

Volume Post Category: VP2 M.
Minimum quantity: 1000
Postal rate ea: 32.22 cents excl. GST

 

 

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