Maximising the impact
of your direct mail
The role of the envelope in direct mail is much more than
simply a means of sending a communication. It is the first
thing the recipient sees. And we all know how important first
impressions are.
The envelope sets the expectation for the contents. Is it
a bill, business mail, a card from a friend or simply a surprise
to be anticipated? In most cases the more convincing and enticing
the envelope the more likely it is to be opened. And if it¹s
not opened, it¹s not read and it¹s certainly not responded
to.
The envelope also portrays the values, ideas, brand and personality
of your company. Things like accuracy of addressing, design,
paper stock, print quality and fit with your brand, can all
make a difference as to how the mail piece is perceived.
So it makes good sense to pay close attention to the envelope
that carries your direct mail.
At Candida Stationery we have many envelope sizes, window
and print options to suit your creativeness and your budget.
Creative Envelope Options
The impact of the envelope in your direct
mail piece can be enhanced by a number of elements.
Envelope Size
The size of the envelope can create impact amongst other mail,
with larger envelopes often getting better response rates.
Paper
The type and weight of the paper together with the creative
design can add a sense of quality or cost effectiveness to
fit with your brand and target audience.
Windows
Windows can be used creatively to link the envelope visually
with the contents. There can be multiple windows of various
shapes and sizes on one or either side of the envelope.
Perforations
Perforations can be used for opening the envelope in a different
place, or for opening a Œflap¹ to a window displaying a graphic
or message on the contents. This can greatly enhance the interactivity
of your mailing from first receipt.
Opaque
The opaque can be customised to show your branding or give
a special message, which will show on opening or through any
window once the contents have been removed.
Talk to us about your requirements or thoughts at the design
stage and take advantage of our expertise. Whether you¹re
looking for a cost effective or a uniquely creative solution,
our very experienced team will be pleased to advise you.